PEARL iZUMi
Fall Winter '23 Launch Kit

We created Launch Kits to serve as the go-to playbook for bringing our seasonal campaigns to life. Purpose built, it was designed to fuel alignment, clarity, and excitement across every corner of a campaign rollout. Think of it as the spark that ignites momentum — a toolkit built to empower teams, retailers, and brand advocates with everything needed to execute a unified, high-impact rollout.

The toolkit included key campaign narratives, product highlights, visuals, messaging guidelines, and go-to-market strategies — all designed to inspire the Enlightened Explorer and activate our pillars: performance innovation, all-weather reliability, confidence in the saddle, community cultivation, and environmental stewardship.

It was used by both internal and external stakeholders to ensure a unified, brand-right execution. Marketing, sales, E-comm, product and customer service used the kit to stay rooted in the campaign strategy, core messaging, and seasonal hero products — allowing them to speak with one voice and move with intention.  Retail accounts, brand ambassadors, athletes, and content creators, leaned on the Launch Kit to bring the campaign to life at every consumer touchpoint, from shop floors to social feeds.

In short, it’s the rally cry. The internal compass. The map that ensured we all ride in the same direction — fully engaged, weather be damned.