McDavid NRG Brace Launch Kit

To launch McDavid’s new NRG line, we created a bold, high-impact campaign that puts innovation and performance front and center. This campaign toolkit powered content across paid media, social, and digital—ensuring a cohesive, athlete-forward rollout for McDavid’s next big play in sports medicine.

Built for competitors of all kinds—from rising teen athletes to lifelong weekend warriors—NRG showcases McDavid’s commitment to supporting performance at every stage of the athlete journey.