Hi, I’m Candi Whitsel—a brand builder, storyteller, and growth driver who believes the best brands don’t just sell—they resonate. For over 20 years, I’ve led marketing and product teams across iconic brands like Bell, Igloo, PEARL iZUMi, and Shock Doctor, driving double-digit growth, sparking innovation, and bringing bold ideas to life.

My approach combines strategic clarity with creative execution, but what truly sets my work apart is a deep respect for a brand’s cultural DNA. I specialize in revitalizing brands by reconnecting them to the communities, passions, and values that made them matter in the first place—then amplifying that through smarter products, stronger creative, and practical marketing that performs.

As a player-coach, I’m as comfortable rolling up my sleeves as I am setting the vision. I’ve built and led high-performing, cross-functional teams by mentoring talent, developing critical thinking, and fostering a culture of collaboration and ownership.

I’m energized by organizations that solve real problems and empower people to do more—and I’m always up for the next challenge where strategy, culture, and creativity collide to create lasting impact.

Let’s connect and build something great.